The P-metrics: scoring creative ideas objectively

The P-metrics score creative ideas on seven dimensions so brainstorming stops being a matter of taste. Here is what each dimension measures and how to use the scores.

Updated 2026-10-13
TL;DR — The P-metrics score every idea on seven dimensions (P1-P7) so selection is reproducible instead of a matter of taste. Volume comes from brainstorming; value comes from scoring.

Why score ideas at all

Generating ideas is cheap. Choosing among them is expensive, and it is where most teams quietly fail: the loudest idea wins, or the first one wins. Scoring makes the choice explicit, comparable, and auditable.

The seven dimensions

MetricMeasuresQuestion it answers
P1RelevanceDoes it answer the demand?
P2DivergenceDoes it open new directions?
P3DepthIs it developed, or a headline?
P4RigorAre the claims grounded?
P5NoveltyIs it actually surprising?
P6OriginalityIs it distinct from the other ideas?
P7FeasibilityCan it actually ship?

Each is scored 0-5 with a written justification, so a score is always traceable to a reason.

Two rules that keep scoring honest

  1. P3 is computed, not self-reported. Depth is measured from the idea's actual substance, so nobody can claim depth they did not write.
  2. P6 is judged by the host, not the author. Originality is relative to the other ideas, so the person proposing an idea cannot grade their own originality.

From scores to a decision

Scoring produces a ranking, but the ranking is not the decision. A shortlist of the top ideas goes to a human (or an agent) for the final call — the scores make that call defensible.

Next: see how scoring fits into the loop in DBOW explained.