Toolbox: prompts, templates and checklists

A starter kit of the artifacts that make creative AI work repeatable — a demand brief template, an idea card, a scoring rubric and an overview checklist.

TL;DR — The difference between ad-hoc AI use and repeatable creative work is a small set of templates. Here are the four that matter most, in the form we actually use them.

1. The demand brief

A demand is not a wish. It has four fields:

Goal:        what outcome are we actually after?
Constraints: budget, time, people, hard limits
Audience:    who is this for, specifically?
Success:     how will we know it worked?

If any field is vague, everything downstream inherits the vagueness.

2. The idea card

One idea, one card:

Title:      a short, specific name
Core:       one sentence — the mechanism, not the slogan
Body:       the developed idea, with evidence
Scores:     P1-P7, each with a written justification

The "core" line is the discipline: if you cannot state the mechanism in one sentence, the idea is not ready.

3. The scoring rubric

Seven dimensions, 0-5 each, one rule that makes it honest: depth is computed, originality is judged by someone other than the author (see the P-metrics).

4. The overview checklist

Before a round is "done":

• [ ] Every cluster has member ids.
• [ ] Every claim has provenance.
• [ ] Conflicts are flagged, not silently merged.
• [ ] A shortlist is named, with a reason per item.

These templates are the manual version of the framework. The open-source repo ships the same artifacts as code.